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Blog posts tagged "Living Intentions"

Interview with Joshua, Founder of Living Intentions

This week we spoke with Joshua McHugh, founder of Living Intentions, a raw food company based in California. We wanted to learn more and find out what they’re up to.

In case you aren’t familiar with them, Living Intentions were among the early pioneers of the modern sprouted food movement. Over a decade ago Joshua began offering sprouted, activated foods under his Living Intentions brand. He has stayed true to his name, in both his intent to offer clean, nutrient-rich, excellent tasting nuts and seeds and to assure his customers are getting living foods via their sprouting/activation techniques.

Living Intentions | Organic Food, California

What inspired you to start the company?

Many things! I really wanted to start a food company creating innovative snacks that were healthier than the alternative out there. This really kept me on the forefront of sourcing high-quality unique ingredients and herbal extracts from other functional foods.

What are the main benefits of a raw food diet? Would you encourage everyone to try it?

I would recommend anybody try it as part of a balanced lifestyle, I really preach the 80/20 rule: 80% raw, 20% cooked. It’s all about the enzymes. Enzymes create a pathway for the body to rejuvenate and heal.

What product can you not live without?

Two items, Sprouted Pumpkin Seeds and our new Superfood Popcorn.

Tell us how you do what you do in an environmentally friendly fashion.

Well first off, 99% of the ingredients we source are organic. We also source "transitional almonds". "Transitional" is the process from conventional to organic and all farming is done in accordance to organic methods. We have helped a handful of farms move from a conventional crop to an organic crop over the last 15 years.

What’s been the biggest challenge you have faced since you launched the company?

Business is a roller coaster, and things are coming at you from all angles. I'm not sure if there is one specific challenge, however, you just have to take it as it comes and work your way through the process of learning.

Who (or what) inspires you?

I am inspired by innovation. Whether it’s food music or anything else I feel like being at the forefront of any movement takes a lot of courage, strength and perseverance. That's what inspires me.

What’s the best piece of advice you can give to someone that wants to make healthy food choices?

The best advice is actually really simple but under utilized in today’s crazy world. Feel your food! Feel what you're putting in your body, as it knows what's good for you and if you can learn to listen to it, you will be a super healthy person. -- “We’ve been selling Living Intentions since Zebra Organics was founded in 2007. I first tried them an Erewhon Natural Foods in LA, when they first came out over 10 years ago, and fell in love with the flavors and quality" - Randy Olsen, founder of Zebra Organics. “I admire that Joshua and his company always have, and continue to, strive to educate people on the value of sprouted / activated / raw / living foods and the nutrient / health value of such foods.”

View our favourite products by Living Intentions here. Learn more about sprouted foods.

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Health Benefits of Hemp Seeds Revealed

Although hemp seeds have a long history as a health food, they are increasingly drawing more attention from health food advocates and researchers. In addition to its use as a source of fiber for textiles, hemp seeds are perhaps one of the most potent foods available, supporting optimal health and wellbeing on many


Although its link to the cannabis plant remains an obstacle, scientists are continuing

to learn new benefits of the seed. Studies by The American Chemical Society revealed “just how many healthful compounds hempseed oil contains."

Hemp seeds can easily be incorporated into your diet. Zebra Organics is a big advocate of hemp seed and offers Fresh Cold Pressed Extra Virgin Canadian Hemp Oil. Light green in colour and lighter in flavour, it is an excellent garnish for salads or soups and has a delicious nutty flavour.

Here are some health benefits of hempseed:

1. Used as food and medicine for 3000 years

The Ancient Chinese adopted hemp seed and hempseed oil as a both a food and medicine. Technically a nut, hempseed has been used in

traditional medicine to treat various disorders dating back thousands of years.

2.Rich in fiber, vitamins and minerals

Hempseed contains high levels of fiber and vitamins A, C and E. While its levels of iron and zinc are modest, it is rich in phosphorus,

potassium, magnesium, sulfur, calcium minerals.

3. Rich in antioxidants
Hempseed contains high levels of vitamin E, which is one of the most crucial antioxidants. In addition it contains tocopherol, which is known to assist with treating Alzheimer’s and atherosclerosis, and phytol, which has both anticancer and antioxidant properties.

4. Fights bad cholesterol
According a study published in the Journal of Agricultural and Food Chemistry,hempseed and hempseed oil can assist in the breakdown of cholesterol and help prevent problems derived from high cholesterol, including blood clotting.

5. Improves skin conditions

Containing a balance of Omega 6 and Omega 3 fatty acids, hempseed oil is believed to be useful in treating symptoms of atopic dermatitis, a type of eczema. In a study that compared the effects of olive oil and hempseed oil on treating the skin, hempseed oil was revealed to significantly improve skin conditions, due to its balanced and plentiful supply of fatty


6. Contains perfect balance of fatty acids

With a 3:1 Ratio of two essential fatty acids; Omega 3 and Omega 6, hempseed oil is the only nut or vegetable oil that contains this balance. This ratio is recommended by the World Health Organization. Western diets are often deficient in Omega 3 fatty acids and contain excessive amounts of Omega 6

fatty acids.

7. Prevents heart disease

has shown that hempseed can prevent blood clotting, which in turn can help with the prevention of clot-induced strokes. In addition, according to the American Chemical Society, high levels of Omega 3 in hempseed may have “beneficial

physiological effects on the prevention of coronary heart disease and cancer.”

8. Reduces inflammation

Hempseed comprises of a range of plant sterols and alcohols that

are recognized to decrease inflammation.

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