Posts tagged 'pomegranate juice concentrate'

The Pomegranate fruit has been revered by humans since biblical times. This rich superfruit has mythological and ritual significance and was viewed as a symbol of fertility and abundance. While most fruits and foods have undergone much genetic altering by humans over the centuries the pomegranate is relatively the same now as it was thousands of years ago.

Pomegranate: from the Latin meaning 'seeded apple' is a fruit as old as civilization. The pomegranate tree has been cultivated since antiquity in the middle East in the area known as the cradle of civilization. This region includes Iraq, Iran, Turkey, Syria and beyond. Pomegranates figure prominently in many cultures from Armenia across central Asia to China. These ruby fruits are heralded as a symbol for fertility, abundance, prosperity, health and well being. The associations of pomegranates with wealth, abundance, prosperity and fertility can easily be transferred to our present day understanding of this fruit as a rich source of polyphenol anti-oxidants.