Tagged: Sprouted food

Sprouted Organic Food | Zebra Organics

Interview with Joshua, Founder of Living Intentions

This week we spoke with Joshua McHugh, founder of Living Intentions, a raw food company based in California. We wanted to learn more and find out what they’re up to.

In case you aren’t familiar with them, Living Intentions were among the early pioneers of the modern sprouted food movement. Over a decade ago Joshua began offering sprouted, activated foods under his Living Intentions brand. He has stayed true to his name, in both his intent to offer clean, nutrient-rich, excellent tasting nuts and seeds and to assure his customers are getting living foods via their sprouting/activation techniques.

Living Intentions | Organic Food, California

What inspired you to start the company?

Many things! I really wanted to start a food company creating innovative snacks that were healthier than the alternative out there. This really kept me on the forefront of sourcing high-quality unique ingredients and herbal extracts from other functional foods.

What are the main benefits of a raw food diet? Would you encourage everyone to try it?

I would recommend anybody try it as part of a balanced lifestyle, I really preach the 80/20 rule: 80% raw, 20% cooked. It’s all about the enzymes. Enzymes create a pathway for the body to rejuvenate and heal.

What product can you not live without?

Two items, Sprouted Pumpkin Seeds and our new Superfood Popcorn.

Tell us how you do what you do in an environmentally friendly fashion.

Well first off, 99% of the ingredients we source are organic. We also source “transitional almonds”. “Transitional” is the process from conventional to organic and all farming is done in accordance to organic methods. We have helped a handful of farms move from a conventional crop to an organic crop over the last 15 years.

What’s been the biggest challenge you have faced since you launched the company? 

Business is a roller coaster, and things are coming at you from all angles. I’m not sure if there is one specific challenge, however, you just have to take it as it comes and work your way through the process of learning.

Who (or what) inspires you?

I am inspired by innovation. Whether it’s food music or anything else I feel like being at the forefront of any movement takes a lot of courage, strength and perseverance. That’s what inspires me.

What’s the best piece of advice you can give to someone that wants to make healthy food choices?

The best advice is actually really simple but under utilized in today’s crazy world. Feel your food! Feel what you’re putting in your body, as it knows what’s good for you and if you can learn to listen to it, you will be a super healthy person.

“We’ve been selling Living Intentions since Zebra Organics was founded in 2007. I first tried them an Erewhon Natural Foods in LA, when they first came out over 10 years ago, and fell in love with the flavors and quality” – Randy Olsen, founder of Zebra Organics.

“I admire that Joshua and his company always have, and continue to, strive to educate people on the value of sprouted / activated / raw / living foods and the nutrient / health value of such foods.”

View our favourite products by Living Intentions here.

Learn more about sprouted foods.

Sprouted beans, Healthy Nutritional Food

Don’t Doubt the Sprouts

Sprouted Foods – Are they actually healthier?

Have you started to notice sprouted foods in grocery stores? Sprouted trail mix, pasta, nuts, seeds, bread – they are popping up everywhere. Are they actually more nutritious than non-sprouted plant foods? We’ve done the digging to find out the basics.

What is Sprouted?

When you think of sprouts, alfalfa and bean sprouts may be the first that come to mind but these are just the tip of the iceberg. Every sprouted food is a type of seed. Picture sunflower seeds, pumpkin seeds and flax seeds – but that’s not all. Chickpeas, green peas and split peas are seeds as well. Some grains, including lentils, are known as a “pulse” which means they are harvested for their seeds. These can also be sprouted, as well as some legumes, quinoa, oats and nuts.

Sprouted Foods, Healthy Food, Nutritional Food


How Sprouting Works

Sprouting is the process of bringing a seed to life. You are most likely familiar with how seeds work. They consist of the raw materials that grow into a new plant when temperature and moisture conditions are ideal. Sprouted foods are essentially seeds that have begun to grow but aren’t baby plants yet. If a food is sprouted, it’s still very much living and growing.

Once a seed sprouts, the nutritious properties of the seed are released so the baby plant has more energy to grow. The theory behind eating sprouted foods is that those nutrients are more available to us as well, and they are easier to digest.

The sprouting process involves soaking the seeds, nuts or grains in water and rinsing them repeatedly until they begin to grow a tail-like feature. This mimics Mother Nature’s process of turning a seed into a plant. For most seeds, nuts, grains and legumes the sprouting method is more or less the same; it’s just the time that varies.


The Benefits


Enhanced nutritional value

The biggest benefit of sprouted foods is their enhanced nutritional value, as we mentioned above. Studies show sprouted cereal grains are higher in amino acids and B vitamins and contain less starch.


Improved digestion

Sprouted foods improve digestion. The raw materials in the food that become available when it’s sprouted come in enzyme form. Enzymes are crucial to digestion, as they are responsible for breaking down the food and increasing the absorption of nutrients. They would be a good choice for someone with a sensitive gut.


Enhanced natural flavours

Sprouting often enhances natural flavours without compromising nutritional value. We recommend Living Intentions for their sprouted seeds and trail mixes. Sky Island Organics offers a great selection of sprouted trail mixes and nuts, including walnuts, cashews, pecans, almonds, pistachios and brazil nuts. View their selection.


Scientific research

Promising scientific research exists about the benefits of sprouted foods. A study by the International Plant Grower’s Association outlines the benefits of eating sprouted foods and their anticancer properties. The Whole Grains Council lists additional benefits.


Sprouting at home

Sprouting is not difficult, but there is a risk of bacterial contaminiation. There are some great online resources for sprouting foods at home. Seeds should be purchased from a certified supplier and the seeds and container should be sterilized before sprouting.